Oculus Fitness Competition, Winter, 2020
Assisting Facebook Reality Labs (FRL) team, I used brand guidelines from Oculus to deliver marketing assets for the fitness platform’s events in VR, working with various assets like art and GUI components to fortify ideas of gamification, loops, and achievements while adhering to it’s clean art and visual system.
Oculus Fitness Challenge, Spring 2021
In a following event the next year I was tasked to design an invite and bingo card for participants. The challenge was typesetting and extending the life of the source art files for the purposes for this event’s deliverables as they were not originally intended for those designs; despite that I worked with gradients and existing brand assets to piece together the art needed.
ALTX: Startup Visual ID
An exercise in brand identity creation and making visual systems, born out of my love for travel.
The print manifesto of this brand uses a hand-bound Japanese bind that mirror’s the line art illustration style of the icon system.The art marries retro, cartoonish imagery with outer-space, a running theme that inspired the visual identity.