In the following year, the campaign had won a public education award. This time the deep dive tackled issues with Pso and PsA in the work place, resulting in survey and 40+ page report, a social campaign, and a 2 page infographic.
World Psoriasis Day recognizes especially those facing challenges with Pso and PsA and all aspects related to the research conducted by Unmasking Psoriasis, CAPP, and CPN.
Wrangling a large amount of data from the survey proved to lend itself by way of a grid system. My goal for the information was to flow smoothly from left to right to first introduce the audience to the issues, dive in deeper, and end with survey demographic details.
Isometric-esque vector art matched the visualized data throughout this multi-year campaign series. As there were 3 different associations working on the survey, branding and colour had to synergize across the board. Using the Psoriasis awareness colours while being cognizant of the charities involved, a balance was found to shed a a contemporary and educational light to the topics involved.
It was requested for the social media posts in the campaign to have modular iconogrpahy that could be reused in other assets by the Charities.
To add a bit of movement to the social media imprints, I used symbolic items and stylized the art alongside the stats and type.