Classical, Commercial, Computational Design / by My Van Loc

In 2018’s Design in Tech report for KPCB, John Maeda, Maeda also classifies the three types of designers:

  1. Classical Design (the traditional "craft" of design)

  2. Commercial Design (formerly also design thinking? seeking insight from the relationship of the customer and the product)

  3. Computational Design (Using analytic evidence/metrics turned systems and algorithms to solve large scale problems for many people)

I think this important to know as an young designer because focusing on classical design as we are sometimes tunnel visioned into during our practice limits what can be done.