Project 1: Beginnings
Tokyo Game Show
Tokyo Game Show, commonly known as TGS, is a video game expo/convention held annually in September in Chiba, Japan. It is presented by the Computer Entertainment Supplier's Association and Nikkei Business Publications, Inc.
Rebrand/Aesthetic Choices
The original brand and identity for the exhibition had some equities worth keeping, however I did want to tone down the number or colours and elements. I drew inspiration from the tech elements, boke light shapes/light particle shapes, and textures from TGS's current identity.
I explored some type pairings and shapes to get a better idea of what the new brand would become. I formed some shapes from the idea of Sony's game controller symbols and played with the word Tokyo Gameshow.
Storyboarding
Initial sketches.
The final storyboard matches the tempo of the type with a piece of music I found on freesound that I thought matched my exhibition. I used the music loops, ups and downs to time the information coming onto the screen to give myself a pace to work with. This also helped to create a kind of build up for the main information.
I researched the featured events and upcoming game demos/shows that would be highlights of the event and compiled my copy in a text file. Next, I created the graphic elements I knew I would need for the teaser video and imported them into AE.
This project really helped me to learn some new things I wanted to try like morphing shapes/objects, using different effects and masking on layers of type. I also used some expressions on the layer positions to add additional movement to the type, to give it some life towards the end as opposed to a static ending. It took longer than expected to work with the morphing of the objects, but in the end it worked out and I think I will try to use it again for more complicated shapes in the future.
Final: